Promotion In The Merchandising Environment -Myassignmenthelp.Com

Question: Discuss About The Promotion In The Merchandising Environment? Answer: Introduction The first assignment enhanced the clarity of the readers regarding the marketing of cosmetic brands like Bars Cosmetics. Focusing on the women between the age group of 10-45 years, living in the urban areas, proves beneficial in terms of making profit, as the women of these age group are financial stability and are conscious towards maintaining a flawless and glowing skin. In comparison to the other brands like Rose Shine and Beauty, Bars Cosmetics have achieved large-scale customer satisfaction by catering to the specific tastes and preferences. The major drive behind this is the low cost price of the products and exportation to the customers of the neighboring countries[1]. Comparison of the prices with the prices of online products, through partnerships assists these cosmetic brands to increase the trafficking of the audience to the brand image. Executing market research regarding the needs of the customers makes the personnel of the cosmetic brands aware of their buying behavior. This awareness enables them to produce the cosmetics according to the needs, demands and requirements specified by the customers[2]. In this assignment, the competitors of Bars Cosmetics are Maybelline and LOreal. The basis of this competition is the channels, which would increase the profit margin. Minimal use of chemicals in the cosmetic products is one of the greatest strengths of Bars Cosmetics. Absence of returning the defective products, once purchased, is a weak point. Advertising the use of natural ingredients, in the products, acts as an opportunity for the brand in terms of attracting large number of customers. Negligence in adopting social media marketing would pose as an obstacle for Bars cosmetics in terms of expanding the scope and arena of the business. Communication strategy Communication is a crucial aspect between the buyers and sellers. The common form of this communication is advertising the newly launched products to the customers. Taking the help of the social media and the official website would enable the personnel of Bars cosmetics to reach a large number of customers. Here, consultation with Mr Williams would prove beneficial in terms of gaining knowledge about the channels, which would increase the profit margin. Herein lays the effectiveness of the market research[3]. Sending the pictures and details of the newly launched products to Mr. Williams would make the Bars cosmetics personnel aware of whether these specifications can be launched on the official website and the social networking sites. The means of television, newspaper and radio can also be considered. Advertising the newly launched cosmetic products on the daily newspapers would inform a large number of customers about the recent products launched. Advertising the products on the commercials in between the television programs would attract the women towards the cosmetic products. This is because the women are the ones, who spend most of their time in watching television[4]. Apart from this, distribution of pamphlets about the products launched along with their images and the details would also be an effective means of communication between the Bars Cosmetic personnel and the customers in Australia. Adverting during the radio jingles would also be an innovative communication means. Most of the women, especially in Australia love to listen to songs on radio. Advertising about the benefits of newly launched products would generate an urge among the women customers regarding trying the products. However, a strategic approach needs to be followed for communicating with the customers. For this, the specialists like Mr. Williams need to be consulted and involved in meetings. Along with this, the stakeholders and shareholders are also to be involved in the meetings for planning the ways and means to progress with the developed strategies. Taking the help of charts, graphs and tables would enhance the visual awareness of the staffs regarding the execution of the business activities in an efficient and effective manner. Creative strategy and draft advertisement Creativity and innovation are the two crucial aspects for attracting large number of customers. Consciousness towards the traditional and core values, for bringing innovation in the approach towards the allocated tasks, enhances the personality of the personnel. This consciousness is an example of strategic approach. Apart from this, holding meeting with the senior managers and the board panel would enhance the awareness of the Bars cosmetics personnel about the appropriateness of the developed strategies. For involving the members of the Board panel, stakeholders and shareholders, prior permission needs to be taken. Only after the appointment, the meeting can be arranged. Apart from this, drafts of the developed strategies can be sent to the managers and the board panel for their signed approvals. The signed approvals of the drafts would act as a green signal for the staffs to initiate the allocated duties and responsibilities. Innovations within the strategies can be interviewing some of the customers regarding their preferences towards the cosmetic products. This also requires prior permission from the managers. Herein, the sales persons need to avert asking questions, which hurt the individual sentiments of the customers. Typical examples of this are the racial questions, which connotes disobedience towards the religious stereotypes. This type of data collection is applicable for the promotion of the cosmetic products. The following is a sample advertising, which can be used for promotion. Media plan and objectives Media is one such source, possessing direct relationship with the promotion of the products. Advertisements in the newspapers, television and radio reflect the role of media in disseminating the information of the newly launched products to the customers. However, these media projections need to be done strategically for the achievement of best results. Making plans regarding the partnership with media personnel would help the personnel of the Bars cosmetics. In the process of planning, objectives need to be developed for exposing a proper approach towards marketing. The following objectives can be helpful: To advertise the combo offers- brushes along with the eye shadows and foundations To launch a scheme for returning the defective products within 2 days of purchase To enhance the brand image through sponsorships To generate a scheme for initiating the manufacture of the cosmetic products well in advance for averting the delivery delays due to bad weather To introduce spacious storage facilities for the manufactured cosmetics Meetings need to be held with the media personnel, informing them about the objectives. After receiving these objectives, it is the responsibility of the media personnel to research the channels through which these objectives would be fulfilled. In this, contacting the proprietors would provide the cosmetic brand a space for storage. Herein lays the appropriateness of advertisement in the classifieds. This type of advertisements would help the personnel to gain knowledge about the programs and events, investing in which would escalate the profit margin. Advertising the combo offers, brushes with the makeup products would reduce the worries of the customers regarding the purchase of brushes separately. Introduction of the returning policies would also be fulfilled if the media personnel are contacted. This can be mentioned within the advertisement of the products. Promotional strategy and tactics Tactfulness in the execution of the allocated duties and responsibilities enhances the personality of the brand personnel in terms of creativity and innovation. However, rationality needs to there in this tactfulness for creating a positive image in the minds of the managers, clients and the customers. This tactfulness is also applicable in terms of developing strategies. This tactfulness is reflected in the phase of giving presentations regarding the created plans. The personnel need to bear in mind the purpose of the promotion as well as the target market. As an example, if the promotion is done through social media, the promotion for the products would be done in a proper manner. Another example of tactful strategy would be market research regarding the channels through which the relations with the customers can be improved. Search engine optimization would make the personnel aware of the different sources in which Bars Cosmetics can generate high revenue. After getting the sources, establishing contacts with the managers would be a wise step in terms of exposing tactful approach towards promoting the cosmetics of Bars cosmetics. Consultation with the media personnel is one of the other tactful approaches towards the execution of the promotional activities. Here, consideration of the support, geographical proximity to the storage place and the customers are crucial. Apart from media, social networking sites would be one of the other dimensions for promotion. However, tactfulness would relate to reaching prospective customers than catering to the needs, demands and requirements of all the customers. Herein, data protection is very important in terms of achieving loyalty, trust and dependence from the customers. Care must be taken towards ensuring that the personal sentiments of the audience are not hurt. Therefore, using the contents generated by the customers for marketing, effectively and judiciously, would reflects the tactfulness of Bars cosmetics personnel. Budget is one of the other parameters of promoting the products. Budgets make the personnel aware of the estimated price for the marketing activities. Here, tactfulness would be the utilization of the latest and modern software for automatically generating the budget. (A sample budget for promotion has been attached in Evaluation plan Evaluation is very important in terms of discovering the errors within the exposed performance. This is applicable for both the managers and employees of Bars cosmetics. Planning is crucial for executing evaluation in terms of achieving best results. Making plans regarding organizing meetings with the stakeholders and shareholders is one of the strategies, which helps the personnel to evaluate the appropriateness, effectiveness and feasibility of the developed plans. Apart from this, the means of survey and feedback can be considered in terms of measuring the effectiveness of the constructed plans. This is because collection of data from the customers would make the personnel aware of their approaches towards the newly launched cosmetics. Within the planning for evaluation, checklists and templates needs to be included. This inclusion would enhance the clarity of the personnel regarding the extent to which improvements have been made. Uploading the results on the official websites and social networking sites would inform the customers and clients about the latest trends of the cosmetic brand. Revision of the budgets would also be one of the wise plans towards evaluation. This revision would acquaint the personnel with the expenditure behind the resources to be used for promotion and marketing. The revision can be done in the form of meetings with the stakeholders and shareholders. Presenting the budgets would be a tactful step in terms of informing the stakeholders about the estimated prices of the items. Sending minutes of the meeting to the senior manager and the board panel would be a wise step in terms of evaluating the appropriateness of the developed strategies. This evaluation would be done in terms of the comparing the achieved results with the identified and the specified objectives. Providing training to the employees would enrich their preconceived skills, expertise and knowledge. Taking post-training tests helps the employers and the managers to evaluate the capability of the employees in making practical usage of the learnt skills in the workplace operations. This measurement is also a kind of evaluation in terms of estimating the time in which the proposed changes can be implemented in the workplace. Within this, assigning the responsibility of selling the products door to door can be one of the practical tests. Hiring the inspectors can also assist the personnel of Bars cosmetic to evaluate the effectiveness of the exposed performance. However, verifying the qualification of the inspectors would be a tactful step in terms of evaluating the feasibility of the exposed performance. Organizing meetings with the inspectors would help the personnel to gain an insight into the achieved changes and the changes, which needs to be achieved. Constant follow up is needed with the inspectors and persons like Mr Williams. This step would act assistance for the brand personnel in terms of adopting the latest and modern trends for sustaining their position within the competitive ambience of the competitive market. Inclusion of partnership with the statutory bodies of law within the plan for evaluation would reflect both wiseness and tactfulness of the personnel in terms of providing consumer protection. Partnership with the members of the law would help the personnel to avert the illegal scandals and issues. Moreover, adhering to the standards and protocols would generate trust, dependence and loyalty within the customers for the products of the Bars cosmetics. Conclusion This section of the assignment emerges successful in developing a plan for promoting the newly launched products. Inclusion of the media in the promotion is appropriate in terms of the reaching to the large number of external sources. Rationality in accepting the sources would reflect the tactfulness of the employees in terms of efficient execution of the marketing activities. Along with this, budget is one of the other components of the promotional marketing plan. This is in terms of developing the financial parameter of the companies and organizations like Bars Cosmetics. Developing objectives towards planning the involvement of media possesses flexibility in terms of expanding the scope and arena of the business. Sending drafts regarding the proposed strategies to the senior managers and the board panel acts as a starting point for initiating the promotional activities. As a final touch, evaluation helps the personnel to bring to the forefront the drawbacks within the exposed performance. Maintaining consistency in the execution of evaluation upgrades the standards and quality of the performance exposed by the cosmetic brand, Bars Cosmetic. 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